Empower volunteers (and employees) to be set up for sponsorship success. Sponsorship is no longer a silo effort!
Sponsorship Central – Four Pillars
Data is a bedrock for making decisions. Whether you are in a corporate job or coaching, data is relied upon to improve performance. Even canteen co-ordinators rely on data to determine when to make purchases or to conduct sales. Sponsorship Central provides volunteers with the resources to implement a data-driven approach, to improve efficiency and effectiveness aka (1) increasing revenue and (2) reducing volunteer workload
Investing in volunteers to set them up for success. Just like sport provides coaches with structured development opportunities through accreditation, Sponsorship Centre sets volunteers up to be successful to source, secure and retain sponsors.
Volunteer recruitment and retention: people are less inclined to help if they believe that they will fail. For many people, sponsorship is an activity that they can only see themselves failing in. Sponsorship Central, empowers volunteers with no experience with the resources to be set up for success and are supported throughout their journey with on-going access to TCACC’s expert guidance.
Transparency on who sponsors community sport, removes the need to rely on a volunteers personal network to be successful
Sponsorship Central Implementation
Each resource:
- Can be consumed and implemented separately or wholly
- Is designed to take less than 15-mins to learn and implement
- In purple, on the fourth row, are designed and proven to generate short-term sponsorship outcomes.
- When you create documents, where necessary, Ask Me Anything is a means to gain feedback
Sponsorship Central Expected Outcomes
- Increased sponsorship revenue
- Reduced volunteer (or employee) workload
- Increased diversification of industries investing in sponsorship
- Sponsorship that align with business outcomes = premium sponsorship fees
- Be positioned to retain and/or upgrade sponsors at the end of the agreement
- When required, be ready to transition between sponsorship volunteers without needing to ‘start again’
Sponsorship Central Inclusions
